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How Gentle Monster Rode the K-Pop Wave to $160 Million

The Business of Fashion - ‎17.07.2016‎
They capitalised on the buzzy start-up's direct-to-consumer, buy-a-pair-give-a-pair model and borrowed heavily from the company's visual identity with the hopes of capturing a slice of the eyewear market that Warby Parker had worked so hard to disrupt.