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Sony India aiming at 30 per cent growth in sales

Economic Times - ‎26.07.2016‎
Launching the promotional offers for the coming Onam season here, the company managing director Kenichiro Hibi said the first six months have been good.
Echtzeit-Berichte

Nordstrom connects in-store and online for sale promotions

Luxury Daily - ‎26.07.2016‎
Department store chain Nordstrom is drawing attention to its Anniversary Sale with help from some in-the-know ambassadors. ... Others featured in the effort include Ms. Ly, who has modeled for brands including Chanel and Louis Vuitton, YouTube star ...

BUSINESS IN BRIEF 28/7

VietNamNet Bridge - ‎vor 3 Stunden‎
According to Gelman, the BA model or similar programs offer big enterprises five basic benefits: they can learn about changes in the market and stay competitive, build their brand image, identify consumer pains, boost the morale of their employees by ...

Chloe Reuter on How Luxury Can Leverage China's KOLs in the WeChat Era

Jing Daily - ‎24.07.2016‎
Unlike traditional celebrity brand ambassadors, dealing with Chinese key opinion leaders (KOLS) such as fashion bloggers can be a marketing “Wild West,” with a massive number of fake KOLs trying to get perks with purchased followers and a savvy young ...

HMT, Gold Spot: India's economic reforms wrote the epitaph for these 7 brands

Hindustan Times - ‎23.07.2016‎
The white Ambassador, once the favourite car of India's politicians and bureaucrats, ended production in 2014, after sales dwindled drastically. Luna Moped, which famously rode to success with its 'Chal Meri Luna' tagline, found itself in the doldrums ...

Perfume marketing based on nostalgia syncs best with consumer behavior

Luxury Daily - ‎22.07.2016‎
While these new scents have been brought to market with strong media and promotions, consumers are seemingly uninterested in purchasing anything but their personal favorites, leaving marketers questioning methods and brands grappling with ROI ...

Grand Trunk Turns National Hammock Day Into Month-Long Celebration

PR Newswire (press release) - ‎22.07.2016‎
Rather than celebrating this holiday for a single day, Grand Trunk is proud to announce it will slow things down a bit, keeping with the spirit of hammocking, and launch a month-long promotion as well as a company-wide activations with its associates ...

From offline to online: Changing face of innerwear shopping

Best Media Info - ‎25.07.2016‎
There is a shift happening in consumer preferences when it comes to choosing and buying lingerie. Starting off as a necessity, innerwear has now become a fashion statement, propelling the growth of the online lingerie market where one can find privacy ...

Maximizing return on investment from Sports Sponsorships

LeapRate - ‎21.07.2016‎
As we reported recently at LeapRate, more and more marketing dollars from Forex brokers (and other advertisers targeting a young male demographic) are heading toward sports sponsorships.
Echtzeit-Berichte

BUSINESS IN BRIEF 26/7

VietNamNet Bridge - ‎25.07.2016‎
Efforts should be made boost trade promotion and expand the markets,” he said. Vegetables and fruits have also posted high growth of 37%.

Who's representing your brand?

Cream (blog) - ‎19.07.2016‎
Traditional brand ambassadors are no longer enough. Individuals need ... The team that represents The Economist in its award-winning experiential subscription campaign were carefully selected not simply for their promotional marketing experience, but ...

BUSINESS IN BRIEF 24/7

VietNamNet Bridge - ‎23.07.2016‎
By end-2015, the company had owned eight brands with sales totaling more than VND500 billion each, including Omachi, Chin-su, Kokomi, Vinacafe, Wake-up, Tam Thai Tu, Nam Ngu and 247.

New Era combines sports, celebrities and fashion

Buffalo News - ‎16.07.2016‎
“Firms often employ brand extensions in order to leverage what is already a strong brand name in an existing product category by applying it to another, related area,” said Charles Lindsey, a marketing professor at the University at Buffalo School of ...

Skechers USA's (SKX) Q2 2016 Results - Earnings Call Transcript

Seeking Alpha - ‎21.07.2016‎
... Act of 1995 as amended. Such forward-looking statement involve known and unknown risks, including, but not limited to, global, national and local economic, business and market conditions in general and specifically as they apply to the retail ...

BUSINESS IN BRIEF 23/7

VietNamNet Bridge - ‎22.07.2016‎
The central coastal province of Binh Dinh has decided to end investment attraction for the petrochemical oil refinery project in Nhon Hoi Economic Zone due to its unfeasibility.

Nature in the make-up kit

Chandigarh Tribune - ‎15.07.2016‎
People started believing in the magical quality of herbs, thanks to its ambassador Shahnaz. She talks about her ... Only some basic beauty products like 'cold cream' and shampoo were available in the retail market. The word ... To everyone's surprise ...

Marvin Spike Lifetime Achievement Award 2016 - Dave Saracino, BIC Graphic

Advertising Specialty Institute (press release) - ‎15.07.2016‎
“While Dave's considerable experience in and deep knowledge of the promotional products industry distinguishes him from most other industry professionals, what really sets him apart is his magnetic personality,” says Ross Silverstein, owner of Top 40 ...

Tupperware Brands (TUP) E. V. Goings on Q2 2016 Results - Earnings Call Transcript

Seeking Alpha - ‎20.07.2016‎
We also improved the total sales force size advantage by 1.25%. Now, sales force is up to 3.1 million. And while our active seller comparison was up, it was in line with our Q1 rate of minus 2%.

Q&A with Ilja Rijnen, Edrington

Human Resources Online - ‎14.07.2016‎
We have a global HR agenda, which is all about how you can proactively drive change and continuity around the organisation - having succession in place, being able to move with the trends in the market etc. Asia, for us, is a fast-growing ... A ...
Echtzeit-Berichte

BUSINESS IN BRIEF 21/7

VietNamNet Bridge - ‎20.07.2016‎
The ninth International Exhibition on Electrical Technology & Equipment (Vietnam ETE) and the sixth International Exhibition on the Products and Technologies of Energy Saving & Green Power (Enertec Expo) opened in Ho Chi Minh City on July 20 ...
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