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Account Executive Digital Advertising

Kiss of Death and the Google Exec

CBS News - ‎vor 5 Stunden‎
When he's not out looking for the big wave, there's a big story that has consumed Stephen Baxter, a reporter for the Santa Cruz Sentinel and a "48 Hours" consultant: the mysterious death of Google executive Forrest Hayes at the city's sprawling marina.

DDB Names Former McDonald's, Chrysler Creative to Lead San Francisco Office

Adweek - ‎28.07.2016‎
His best-known work for that client was 2015's "Lovin' the Super Bowl," which saw the Golden Arches' official Twitter account keeping things positive by praising the Big Game ads of other brands. During his time in Chicago, Davis also played a key role ...

Barbarian's Bleeding Continues as Two More Execs Exit - ‎29.07.2016‎
Ms. Applebaum and Mr. Christ's exits are the latest in a string of senior executive departures. It started with CEO Sophie Kelly stepping down last December after two years at the helm.

New York Times: Advertisers shifting away from traditional display ads

Marketing Dive - ‎29.07.2016‎
The New York Times has seen a dramatic decrease in traditional display advertisements, such as banner ads, which now account for less than half of its digital advertising revenue, according to Poynter. The shift away from traditional display comes as ...

Blind Items: Paid in Pennies; You Win, JKLOL; The Real Agency Spies

AgencySpy - ‎28.07.2016‎
Oh hi, readers struggling through the trials and tribulations of working in that industry we call advertising. You having a ... Said company recently launched a digital agency review, and we hear that the client agreed to award its business to a ...

Steph Senkewicz, Kensey O'Neill, Emily Meier, Kelly Cahill, Tony Marzullo ...

Maryland Daily Record (subscription) - ‎29.07.2016‎
Steph Senkewicz joins as a public relations account executive and will provide support on several accounts, including Nobel Learning Communities, Inc., Ocean City, Md.

Move and win roundup: Publicis One, Google, Vodafone, Flamingo, more

Campaign Asia-Pacific - ‎28.07.2016‎
With over a decade of experience in hospitality and communications, Chew boasts stints at The Patina, Capitol Singapore Fairmont Raffles Hotels International, Goodwood Park Hotel, Meritus Hotels & Resorts, and Treetops Executive Residences. ... Digital ...

With Verizon's Backing, Yahoo's Longtime Suitor Gets His Prize

Bloomberg - ‎25.07.2016‎
Mayer, a Stanford University engineer who became Google's 20th employee and one of its highest-profile executives, was never able to reverse Yahoo's foundering course as nimbler online rivals sapped away its advertising revenue and users. Now the job ...

As TV Market Rebounds, Programmatic Takes a Back Seat

Wall Street Journal - ‎25.07.2016‎
While that's welcome news for networks, it also means that 2016 isn't turning out to be the year when TV ads will finally start broadly being bought and sold more like digital ads, despite a slew of announcements touting the power of programmatic TV ...

Does recruitment fail female creatives? Adland recruiters share how they hire ...

The Drum - ‎28.07.2016‎
Women leave advertising colleges in equal numbers to men, but when you start naming female executive creative directors, you're counting on your fingers.

All the media moves

The Media Online - ‎28.07.2016‎
As lead creative agency Blowtorch Advertising is responsible for developing creative advertising solutions across all media channels (ATL, BTL and digital) for the entire range of Tata passenger and light commercial vehicles. The brands that they will ...

Rauxa, the Industry's Largest Woman-Owned Agency, Names First Chief ...

Adweek - ‎25.07.2016‎
Before joining Rauxa, she served as executive creative director at Tenthwave Digital, a New York-based agency that was acquired by Wire Stone earlier this year.

Cedar picks up content and media brief for International Airlines Group

CampaignLive - ‎28.07.2016‎
It also includes advertising media sales across owned media properties, including inflight entertainment, digital, print and ambient.

Authors JM Coetzee, Elizabeth Strout on Man Booker Prize list

Economic Times - ‎28.07.2016‎
It's live online and in bookstores. But your work is not done. It's time to make sure your book stays in the spotlight.

The Integer Group Names Todd Brandes as Senior Vice President, Integrated ...

AgencySpy - ‎25.07.2016‎
The incoming commerce executive also spent four years with Digital Kitchen (ascending to the role of managing director and partner) and a decade with DDB Chicago in various account, management and production roles. He worked in production on the ...

The Pitch: Advertising and marketing news for 7.26.16

RichmondBizSense - ‎26.07.2016‎
The agency is among more than 30 digital advertising participants to join the initiative, which requires participants to complete the organization's rigorous anti-fraud requirements.

Movers and shakers: BBH, Clear Channel, Grey, Guardian Labs, Group M and ...

CampaignLive - ‎27.07.2016‎
Dearden was the UK chief executive of Clear Channel up until 2014, having joined the company in 2010, during which time it introduced the UK's first roadside digital network of two square metre HD screens in London.

Can a renewed focus on live-streaming ads and measurement help bring Twitter ...

The Drum - ‎27.07.2016‎
If one thing is clear, Twitter isn't going to take the hit lying down, a renewed focus on the live element of its core product coupled with plans to kick-start an upturn from online video and performance budgets might just bring it back from the edge ...

Belle Tire hires new agency for marketing, media buying

Crain's Detroit Business - ‎26.07.2016‎
Late Monday, a Belle Tire executive addressed the company's decision to hire a nonlocal agency: "Belle Tire extended the invitation to bid on its advertising and media buying contract to 18 advertising agencies, 10 of which were Michigan-based," Joe ...

With the Yahoo acquisition, is Verizon about to become a media giant?

The Drum - ‎27.07.2016‎
As many commentators have said, Yahoo has been sliding into irrelevancy for years, and nothing - not even the 2012 appointment of most recent chief executive, Google wonder girl Marissa Meyer and her acquisition spree that saw her spend billions on hot ...